NEXT GEN ICONS

An icon is defined by what they represent, not fame alone. We build the next generation of them.

01 — OUR STORY

THE INDUSTRY EVOLVED. MANY PARTNERSHIPS DID NOT.

Creators are no longer just content makers. They are entrepreneurs, storytellers and trusted voices with the power to shape communities and influence decisions every single day.

Yet too often, creators became numbers instead of people. Campaigns became transactions instead of relationships. Success became measured by reach instead of real impact.

99ICONS WAS FOUNDED WITH A SIMPLE CONVICTION:

The strongest partnerships are built on trust, creativity and shared values.

Our ambition has never been to become the biggest agency. Our ambition is to become one of the most respected.

02 — OUR PURPOSE

INFLUENCE,
USED WITH INTENTION.

We believe influence is one of the most powerful forces of our generation. It shapes opinions, builds communities and inspires millions of people every day.

By bringing together brands and creators who share ambition, creativity and mutual respect, we create partnerships that go beyond campaigns.

We exist to help build the next generation of icons — not only recognised for their reach, but respected for what they represent.

03 — OUR BELIEFS

WHAT WE HOLD TO BE TRUE.

INFLUENCE IS EARNED

We believe influence is earned through trust, not simply measured by reach. Lasting impact comes from authenticity, meaningful relationships and staying true to who you are.

SHARED VALUES WIN

We believe the strongest collaborations are built on shared values. When brands and creators genuinely align, campaigns become stories people remember.

REPUTATION MATTERS

We believe reputation is one of the most valuable assets anyone can build — and that success should never come at the expense of integrity.

04 — OUR MISSION

RELATIONSHIPS,
MEASURED BY WHAT THEY LEAVE BEHIND.

Our mission is to build meaningful partnerships between brands and creators that inspire growth, create value and stand the test of time.

We discover exceptional talent, develop lasting careers and connect creators with brands that genuinely align with their identity, audience and ambitions.

WE DON'T MEASURE SUCCESS BY THE NUMBER OF CAMPAIGNS WE CREATE.

We measure it by the relationships we build and the impact they leave behind.

TRUST✳CREATIVITY✳SHARED VALUES✳RELEVANCE✳LEGACY✳TRUST✳CREATIVITY✳SHARED VALUES✳RELEVANCE✳LEGACY✳

✳ 99

IF THAT SOUNDS LIKE YOU, PICK A SIDE.

I'M A BRAND →I'M A CREATOR →